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JOE"S JEANS




   According to the mysterious "Joe" himself, the fashions are created with the "spirited, independent-minded, modern and urban chick with attitude" in mind. Celebrities such as Jennifer Lopez, Gwyneth Paltrow, and someone called Madonna must agree with this statement, as they count themselves as fans of the line.

The styles are feminine and contouring, creating the illusion of a super-trim body. "Joe" overhauled the line for Spring 2003 to "tailor-fit" each of his customer types according to their unique silhouettes, personalities, and lifestyles.

In a new fun twist, the 5-Pocket jeans feature removable handtags with clever descriptors of the girl most likely to wear that fit. Curious? Say you decide that a skinny and straight fit looks best on you. Your jeans are 'Skinny Fit' and your alter-ego is 'The Twiggy', and you're advised to "think slim, sexy, supermodel perfect. Go ahead, make the rest of them envious." More into 'Booty Fit'? You're 'The Honey'--"curvy, voluptuous and sexy are just a few ways to describe this silhouette's show-stopping effect." Who knew your pants could offer such an insight?

Each season, Joe's Jeans introduces new rinses and denim grades to the  'Basics' jean styles. With all this to offer, it's no wonder the Joe's Jeans logo is popping up on the backsides of Hollywood's A-list.





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