www.BacksideBetty.com launches Canada’s First Online Denim Bar.

Calgary Alberta, Canada, 31/07/2009– www.BacksideBetty.com announces the launch of Canada’s first online denim store. The launch of the new site opens up the premium denim E-Tail market to Canadian shoppers. Catering to male and female Canadian fashionistas and trendsetters, BacksideBetty.com is an accessible laid-back fashion resource packed with the latest in premium denim brands.

Inspired by lifestyle, music, art, fashion and culture, www.BacksideBetty.com displays all products in CAD and offers free shipping to Canada and the United States. Until now Canadians purchased their favorite styles of premium denim primarily from US based e-tailers in USD. Often having to hand over additional funds for duty and customs fees, not to mention shipping delays. .

www.BacksideBetty.com is comprised of a small team of fashion and lifestyle enthusiasts who sell what they wear and wear what they love. The founders, Kelsey Finch and Giulio Gramaglia both bring a unique skill-set and personality to the product and the site. .

Built by the www.BacksideBetty.com team with the help of a few other creative minds and gracious models the site boasts an innovative, gender and category specific navigation with quality images and a unique product layout and display. The fresh, sophisticated design showcases the sites expansive selection of quality premium denim brands. www.BacksideBetty.com provides an innovative and functional interface that brings the best premium denim lines directly to front doors nationally with the ease of a quick and painless checkout process. .

Going forward, the www.BacksideBetty.com team plans to take the premium denim market by storm, as well as continuing to acquire other brands to represent on the site. Prestigious apparel brands that have found a home at www.BacksideBetty.com include Ag Jeans, Fidelity Denim, True Religion Jeans, Joe’s Jeans, Paige Premium Denim, Hudson Jeans, William Rast and J Brand. Seven For All Mankind, Taverniti, Nudie, PRVCY and Levi’s are on their way. www.BacksideBetty.com strives to be the place to go when you want to find the latest in premium denim in Canada.

Contact Info: Email: info@backsidebetty.com