Justin Timberlake and Trace Ayala are the creators of the William Rast clothing line. The name "William Rast" is a combination of Justin's and Trace's grandfather's names - a "William" from one and a "Rast" from the other. For two best friends that are as close as any two brothers, it was a perfectly logical way to name the business. Family, friendship, history, tradition. These are the qualities that combine to make the William Rast line so special. William Rast clothing is crafted to form fitting perfection in Los Angeles, the fashion capital of the world. William Rast is often referred to by us as the 'butt jean', it offers stiff competition to Paige Premium Denim anyway.

William Rast - He Was Everything

Justin Timberlake is William Rast at Spring '09 Fashion Show